Marketing & Brand Strategy
Before creating anything, we believe in first applying the power of insightful, tightly focused strategic thinking to every client’s business… and every major project. When it comes to marketing and brand strategy in NH and beyond, Radar Marketing Group is the right choice.
In virtually all categories (whether B2C or B2B), there are too many products and services to choose from. The differences among them are often slight. It becomes a big blur to potential buyers who will rarely spend all that much time trying to figure out what’s truly the right choice for them. So we need to help make their selection process more obvious, easier and less time-consuming.
To do that, it’s critically important to first determine what makes your brand different. What makes it the most relevant and meaningful and precisely to whom. Brand differentiation is everything!
Working with our clients, we find those differences and identify the target audiences who want it most. We comb through the data. We blend our experience with yours. And we can conduct fast, low cost/high yield original research to fill in the blanks if needed.
The result is a written, one-page Brand Communications Strategy Statement from which all work will flow. Once you approve this, Radar Marketing Group is ready to roll and begin the process of elevating your brand to the next level.