When New England Wood Pellet (NEWP) contacted us, the wood pellet industry was changing quickly; new competitors were flooding the market and their brand was becoming diluted. Our task was to re-establish NEWP as the industry leader and energy innovator. This complete re-branding effort included market research, logo design, tagline creation, marketing, package design, collateral design, point-of-purchase design, trade show booth design, copywriting, and web design and development. The result? NEWP has experienced unprecedented growth and they have regained their position as the #1 pellet manufacturer in the country.