Radar Marketing GroupRebrand to Expand

Rebrand to Expand

When New England Wood Pellet (NEWP) contacted us, the wood pellet industry was changing quickly; new competitors were flooding the market and their brand was becoming diluted. Our task was to re-establish NEWP as the industry leader and energy innovator for their family of brands. This complete re-branding effort included market research, logo design, tagline creation, marketing, copywriting, package design, collateral design, point-of-purchase design, trade show booth design, and web design and development. The result? NEWP has experienced unprecedented growth and they have regained their position as the #1 pellet manufacturer in the country.

  • Market Research
  • Logo Design
  • Tagline Creation
  • Marketing Materials Design
  • Advertising
  • Product/Bag Design
  • Trade Show Booth Design
  • Point of Purchase Materials
  • Website Design & Development
  • Hosting